computer software used in the advertising, marketing and consumer research industries for tracking sales, leads, creative executions, and offers, identifying media source, and allocating responses to the appropriate media venue, and/or specific program and/or daypart

'advertis':6 'alloc':24 'and/or':31,34 'appropri':28 'comput':1 'consum':9 'creativ':16 'daypart':35 'execut':17 'identifi':20 'industri':11 'lead':15 'market':7 'media':21,29 'offer':19 'program':33 'research':10 'respons':25 'sale':14 'softwar':2 'sourc':22 'specif':32 'track':13 'use':3 'venu':30

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