ADAPTIVE SENTIMENT

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Technology product that is unique in ability to determine correct sentiment of user-generated media specific to an industry, company or brand with extreme accuracy. A key challenge in using user-generated media such as social media to gather meaningful insight from user comments resides in the discernment of what is the intended meaning – the sentiment – of each comment. Words mean specific things, but they mean specifically things in different contexts. ListenLogic's patent-pending technology uses a machine-learning feedback loop to enable users to adapt to any different user implication so that they can derive the appropriate – accurate - inference