ADARA

Owners

Goods & Services

Analyzing and compiling business data for providing measurement analytics for others, namely, collecting, analyzing and measuring impact and return on investment (ROI) from online promotional and marketing activities using actual search and booking data; Analyzing and compiling business data and business data analysis services, namely, collection, organization, and analysis of travel related data, and provision of such data and information to others for use in promoting their products and services; Advertising and marketing consultancy; Online advertising and promotional services; Consultancy regarding advertising communications strategy, placement, measurement and effectiveness; Advertising services, namely, design and development of advertising campaigns for others in the field of travel and travel related products and services; business data analytic services in the field of advertising and promoting the products and services of others; Marketing advisory and optimization services in the field of travel; Analyzing and compiling business data for marketing optimization, namely, providing data and information regarding potential customers and their purchasing history, preferences and trends in order to identify the most appropriate and effective advertisements for such customers and to maximize the response rate and return on investment of such advertisements and marketing efforts; Providing marketing analytics for others; Analyzing and compiling business data for providing measurement analytics for others, namely, collecting, analyzing and measuring impact and return on investment (ROI) from online promotional and marketing activities; Analyzing and compiling business data for providing traveler analytics, namely, analyzing an individual's travel related history and purchases in order to assess and advise others with regard to their likely future travel related activities and purchases