ADFANTAGE

Owners

Goods & Services

Computer hardware and software for the gaming industry for slot machine accounting, patron management, gaming machine accounting, management of cage accounting, visual evaluation of slot machine performance, and determining bonus games for machines, and mobile data access to all the foregoing information; computer software that supports devices that accept a wager and display game outcomes; Computer software and hardware for sports fan loyalty systems, namely, management of marketing campaigns, retail marketing, customer loyalty programs, real time offers and redemptions, customer relationship management, patron management, player tracking, delivering media that enables player interaction and instant reward redemption, determining rewards and bonus games for mobile and social games, game downloads, updating game content, game and tournament scheduling, and game configuration

Entertainment services, namely, providing sports related social and mobile games; Entertainment services, namely, providing casino games and sports betting via global computer networks, social networking, mobile phones, personal electronic devices, and electronic terminals; Entertainment services, namely, casino services in the nature of providing casino gambling and casino gaming; organizing, conducting and operating casino gaming programs in the nature of casino gaming contests, and games of chance to be played at a casino; organizing and conducting casino gaming tournaments, and providing related casino services designed to reward casino gaming participants featuring a casino players rewards program