Computer software resident in devices that play prerecorded media, such as personal video recorder (PVRs), for presenting a short alternative advertisement in place of or in conjunction with a prerecorded advertisement when the devices detect a trick play event, such as fast-forward, during presentation of the prerecorded advertisement.

'advertis':21,31,50 'altern':20 'comput':1 'conjunct':27 'detect':35 'devic':5,34 'event':39 'fast':43 'fast-forward':42 'forward':44 'media':9 'person':12 'place':23 'play':7,38 'prerecord':8,30,49 'present':17,46 'pvrs':15 'record':14 'resid':3 'short':19 'softwar':2 'trick':37 'video':13

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