business marketing consulting and software services, namely, measuring the impact of advertising exposure on the purchase behavior of consumers and businesses, optimizing media schedules and offering highly targeted and integrated marketing solutions based on individual consumer's business' responsiveness to advertising and direct marketing initiatives

'advertis':12,41 'base':33 'behavior':17 'busi':1,21,38 'consult':3 'consum':19,36 'direct':43 'exposur':13 'high':27 'impact':10 'individu':35 'initi':45 'integr':30 'market':2,31,44 'measur':8 'media':23 'name':7 'offer':26 'optim':22 'purchas':16 'respons':39 'schedul':24 'servic':6 'softwar':5 'solut':32 'target':28

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