AIR MILES REWARD PROGRAM

Owner

Goods & Services

Electronic storage of data

Marketing management services, namely market research, cooperative advertising and marketing services, namely the provision of statistical analysis and consultation in the marketing of the goods and services of others and providing information on the purchasing patterns of consumers and businesses; conducting employee incentive awards programs relating to employees' motivation and performance; internet portal and communication services, namely providing information about the goods and services of others in connection with loyalty programs and promotional incentive schemes through a global computer network; business consulting, namely, consulting with respect to data mining about consumers preferences