AMERICAN FIRST FINANCE

Owners

Goods & Services

Providing on-line non-downloadable computer software for financing services; Providing temporary use of online non-downloadable software to retailers and consumers to arrange for and facilitate the financing of consumer and durable goods; Platform as a service (PAAS) featuring computer software platforms for retailers and consumers to provide, process, analyze, facilitate, administer and manage financing, lease and lease-purchase transactions for consumer and durable goods; Providing a secure electronic online system featuring technology that allows retailers and consumers to access lease-purchase, lease-to-own, lease and rent-to-own financing services; Software as a service (SAAS) services featuring computer software for retailers to provide consumers access to financing, leasing and payment options at a point of sale; Software as a service (SAAS) services featuring software for collecting, processing, analyzing and reporting financial information and data; Providing a web site featuring non-downloadable software for retailers and consumers for financing of purchases

Financing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the field of consumer and durable goods; Financing services, namely, providing a consumer financing and leasing platform for retailers; Financing services, namely, processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services; Providing a website featuring information in the field of financing