PROVIDING AN ONLINE MARKETPLACE FOR ANIMAL OWNERS AND ADVOCATES TO ACCESS ANIMAL ADVOCATE ORGANIZATIONS, INFORMATION RELATING TO TELEVISION SHOW AFFILIATED WITH THE WEB SITE, AND ANIMAL RELATED PRODUCTS; CLUB MEMBERSHIP SERVICES NAMELY THE OPERATION AND ADMINISTRATION OF A CLUB MEMBERSHIP PROGRAM TO ENABLE INDIVIDUAL CLUB MEMBERS TO OBTAIN VARIOUS BENEFITS INCLUDING DISCOUNTS ON PURCHASING OF A RANGE OF GOODS AND SERVICES, INCLUDING THE OPERATION OF A WEB SITE SPECIFICALLY FOR THE BENEFIT OF CLUB MEMBERS FOR THE ONLINE SELECTION AND PURCHASING OF SUCH GOODS, AND THE PROMOTION OF GOODS AND SERVICES THROUGH THE MEMBERSHIP PROGRAM

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