Providing temporary use of non-downloadable computer software for online data management allowing users to track specified data points about available digital advertising inventory that has been purchased or is available for purchase, including the presence of data elements associated with fraud with respect to such digital advertising inventory, to enable an evaluation of how to maximize advertising spend, customize online content and to increase the effectiveness of digital advertising inventory purchased

'advertis':24,49,59,71 'allow':14 'associ':41 'avail':22,32 'comput':8 'content':63 'custom':61 'data':12,19,39 'digit':23,48,70 'download':7 'effect':68 'element':40 'enabl':52 'evalu':54 'fraud':43 'includ':35 'increas':66 'inventori':25,50,72 'manag':13 'maxim':58 'non':6 'non-download':5 'onlin':11,62 'point':20 'presenc':37 'provid':1 'purchas':29,34,73 'respect':45 'softwar':9 'specifi':18 'spend':60 'temporari':2 'track':17 'use':3 'user':15

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