computer software platform for use in creating connections between data points, identifying behavioral patterns and providing observations to enable users in the advertising, media agency, direct-to-consumer, and direct response marketing fields to identify, analyze, select, and optimize their media purchases, multi-channel marketing, and placement of advertising and promotional messages

'advertis':23,51 'agenc':25 'analyz':37 'behavior':13 'channel':46 'comput':1 'connect':8 'consum':29 'creat':7 'data':10 'direct':27,31 'direct-to-consum':26 'enabl':19 'field':34 'identifi':12,36 'market':33,47 'media':24,42 'messag':54 'multi':45 'multi-channel':44 'observ':17 'optim':40 'pattern':14 'placement':49 'platform':3 'point':11 'promot':53 'provid':16 'purchas':43 'respons':32 'select':38 'softwar':2 'use':5 'user':20

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