U.S. federal trademark · Serial No. 87375566
Advertising; hotel business management; services in connection with bonus, incentive and customer loyalty programs, namely, administration of a customer loyalty program in the nature of a hotel reward program which allows participants to earn free lodging and other travel-related benefits, and points to be redeemed for free or discounted lodging, gifts and merchandise by staying at participating hotels; dissemination of advertising materials, leaflets and printed matter; advertising services relating to hotels
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