U.S. federal trademark · Serial No. 99433468
Platform-as-a-service (PaaS) and software-as-a-service (SaaS) featuring software for delivering personalized content, training, and marketing based on data code scans, near field communication taps and identified user roles; providing temporary access to non-downloadable software for multilingual content delivery, contextual engagement, and behavioral segmentation; providing temporary use of non-downloadable software for collecting and analyzing scan event data, zero-party data, and first-party data across physical and digital environments; providing online non-downloadable computer software platforms for campaign testing, adaptive messaging, and unified audience interaction.
Marketing services using data captured from data code scans, near field communication taps, and serialized digital identifiers; business data analysis for marketing campaign optimization based on first-party and zero-party data; marketing consulting services related to customer engagement, personalization, and multilingual content delivery; development of brand strategy and execution of outbound marketing campaigns based on behavioral segmentation and scan event data; marketing research services for identifying high-value customer segments and improving acquisition, retention, and lifetime value.
Educational services, namely, providing non-downloadable publications in the nature of multilingual instructional materials in the field of public safety, emergency preparedness, facility management, and operational training; providing online non-downloadable publications in the nature of training materials accessed through barcode data in the field of public safety; providing online non-downloadable publications in the nature of instructional materials which are personalized to the user as identified by a security key; providing online non-downloadable publications in the nature of instructional materials for use by end users, employees, or community members in real-world environments.
Source: USPTO federal trademark records. Informational only, not legal advice. Status and details may lag the live USPTO database.