Providing recognition and incentives by the way of awards to demonstrate excellence in the field of sports business and specifically measuring the holistic offering of collegiate athletic programs across the country, from sports-specific facilities and resources to mental health services, career services, NIL support and education, and the long-term success of athletes.

'across':29 'athlet':27,56 'award':9 'busi':18 'career':43 'collegi':26 'countri':31 'demonstr':11 'educ':48 'excel':12 'facil':36 'field':15 'health':41 'holist':23 'incent':4 'long':52 'long-term':51 'measur':21 'mental':40 'nil':45 'offer':24 'program':28 'provid':1 'recognit':2 'resourc':38 'servic':42,44 'specif':20,35 'sport':17,34 'sports-specif':33 'success':54 'support':46 'term':53 'way':7

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