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Server-side driven brand marketing communication instruments, namely, server-side driven multi-mode virtual kiosks having multiple modes of display operation for displaying rich-media advertising spots, promotional spots, and brand information networks composed of virtually any media format, which are indexed using brand-related information keys; and an industrial strength Internet-based brand marketing communication instrumentation network for remotely programming the modes of display operation of said multi-mode virtual kiosks so that marketers of product and service brands can communicate directly and freely with consumers anywhere along the Internet, without adversely affecting their trading partners, and enable the reliable delivery of valuable brand building information resources to such consumers, regardless of where such brand building information resources may actually be hosted on information servers connected to the Internet