Downloadable computer application software for mobile phones, tablets, and desktop computers, namely, software for customer relationship management, lead generation, marketing automation, and backend business process management.

'applic':3 'autom':21 'backend':23 'busi':24 'comput':2,11 'custom':15 'desktop':10 'download':1 'generat':19 'lead':18 'manag':17,26 'market':20 'mobil':6 'name':12 'phone':7 'process':25 'relationship':16 'softwar':4,13 'tablet':8

Software as a service (SAAS) services featuring software for small businesses for accessing backend marketing systems, automation workflows, CRM tools, and lead generation utilities; Platform as a service (PAAS) services featuring software for managing lead generation utilities, delivering marketing information, assisting in customer relationship management, and providing backed business process management.

'access':13 'assist':41 'autom':17 'back':48 'backend':14 'busi':11,49 'crm':19 'custom':43 'deliv':38 'featur':7,31 'generat':23,36 'inform':40 'lead':22,35 'manag':34,45,51 'market':15,39 'paa':29 'platform':25 'process':50 'provid':47 'relationship':44 'saa':5 'servic':4,6,28,30 'small':10 'softwar':1,8,32 'system':16 'tool':20 'util':24,37 'workflow':18

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