Application service provider (ASP) featuring proprietary software used to manage marketing initiatives, customer websites and databases, customer activity tracking, customer loyalty currency accrual, customer reward redemption, and multi-channel communications and reporting of key performance metrics, all for the purpose of building and maintaining customer loyalty

'accrual':23 'activ':18 'applic':1 'asp':4 'build':43 'channel':30 'communic':31 'currenc':22 'custom':13,17,20,24,46 'databas':16 'featur':5 'initi':12 'key':35 'loyalti':21,47 'maintain':45 'manag':10 'market':11 'metric':37 'multi':29 'multi-channel':28 'perform':36 'proprietari':6 'provid':3 'purpos':41 'redempt':26 'report':33 'reward':25 'servic':2 'softwar':7 'track':19 'use':8 'websit':14

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