U.S. federal trademark · Serial No. 85182583 · Reg. No. TMA823
Advertising services, namely, measuring the effectiveness and value of advertising media; counting the number of telephone calls placed by the public in response to a particular advertisement and determining the callers' activity prior to, during and as result of such calls; recording phone calls placed by the public in response to a particular advertisement and determining the words spoken during such recorded phone calls; and generating reports summarizing and analyzing phone calls placed by the public in response to a particular advertisement and providing advertising recommendations in relation thereto
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