U.S. federal trademark · Serial No. 99732189
Entertainment services, namely, providing an ongoing multimedia program featuring college basketball, distributed via television, cable, satellite, and the internet; providing a website featuring non-downloadable videos and information in the field of college basketball; entertainment services, namely, production and distribution of ongoing television programs, segments, and multimedia entertainment content featuring college basketball; organizing and conducting live entertainment events and fan experiences in connection with college basketball games, namely, live appearances by sports celebrities; providing recognition and incentives by way of awards to demonstrate excellence in the field of college basketball
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