Advertising, marketing and promotion services in the field of consumer engagement, namely, using predictive analysis of consumer engagement data to determine which online and offline marketing channels individual prospects are most likely to respond to, allocating advertising spend across those channels, disseminating advertising through those channels, and refining such analysis and channel selection based on subsequent consumer engagement outcomes

'across':39 'advertis':1,37,43 'alloc':36 'analysi':15,50 'base':54 'channel':27,41,46,52 'consum':10,17,57 'data':19 'determin':21 'dissemin':42 'engag':11,18,58 'field':8 'individu':28 'like':32 'market':2,26 'name':12 'offlin':25 'onlin':23 'outcom':59 'predict':14 'promot':4 'prospect':29 'refin':48 'respond':34 'select':53 'servic':5 'spend':38 'subsequ':56 'use':13

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