Software as a service (SAAS) services featuring software for media planning, content-based attribution modeling, content performance analytics, and marketing optimization, where content is the primary unit of measurement and optimization across platforms.

'across':33 'analyt':19 'attribut':15 'base':14 'content':13,17,24 'content-bas':12 'featur':7 'market':21 'measur':30 'media':10 'model':16 'optim':22,32 'perform':18 'plan':11 'platform':34 'primari':27 'saa':5 'servic':4,6 'softwar':1,8 'unit':28

CONTENT MIX MODEL

Owner

Goods & Services