COUNTRY ROADS TRUST

Owners

Goods & Services

Name, Image and Likeness ("NIL") marketing and related consulting services for West Virginia University ("WVU") student-athletes; Branding services, namely, consulting, development, management and marketing of brands for West Virginia University (WVU) student-athletes and supporters while ensuring compliance with NCAA and West Virginia University (WVU) name, image, and likeness guidelines; Endorsement services, namely, promoting the goods and services of others by facilitating, and administering name, image and likeness (NIL) opportunities for West Virginia University (WVU) student-athletes, while ensuring compliance with NCAA and West Virginia University guidelines; Marketing services in the nature of facilitating promotion of third-party goods and services 'by West Virginia University (WVU) student-athlete brand ambassadors; and

Membership club services, namely, providing live online interactive virtual interviews, invitations to in-person fan events, and personalized messages from athletes and coaches for entertainment purposes