U.S. federal trademark · Serial No. 75486269
Computer software for-- (1) historical recordkeeping by ranchers, feedlot operators, semen marketers, breed associations, sale managers, and others engaged in livestock-related business enterprises; (2) comparative evaluation of measurable performance and profitability of individual animals and groups of animals, of ranches and other enterprises, and of managers, technicians and other persons; (3) management planning and task monitoring for purposes of calving, breeding, weaning, marketing, feeding, and other seasonal or recurring activities; (4) effectuating purchases and sales of livestock and livestock-related products and services utilizing a variety of formats including auctions, negotiations, and orders; and (5) meeting other needs for data or information for the benefit of livestock breeders and others involved in the livestock business, and for buyers and sellers of livestock
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