Business data analytics and consultancy relating to telecommunications, communications platforms and customer engagement; market research, audience segmentation, namely, market segmentation consultation involving customers and users based on usage patterns, service preferences, geographic location, and business characteristics, and promotional campaign planning for telecommunications and messaging services; business consultancy on routing strategy, traffic optimisation and cost management for telecommunications services

'analyt':3 'audienc':16 'base':26 'busi':1,35,46 'campaign':39 'characterist':36 'communic':9 'consult':5,21,47 'cost':54 'custom':12,23 'data':2 'engag':13 'geograph':32 'involv':22 'locat':33 'manag':55 'market':14,19 'messag':44 'name':18 'optimis':52 'pattern':29 'plan':40 'platform':10 'prefer':31 'promot':38 'relat':6 'research':15 'rout':49 'segment':17,20 'servic':30,45,58 'strategi':50 'telecommun':8,42,57 'traffic':51 'usag':28 'user':25

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