Computer software for creating an electronic dialogue with physicians about a sponsoring pharmaceutical manufacturer's brand by engaging the physician through interactive messaging to deliver educational information in a variety of formats, and for collecting, tracking, and recording user and behavioral data to enhance the sponsoring pharmaceutical manufacturer's future marketing decisions

'behavior':41 'brand':16 'collect':35 'comput':1 'creat':4 'data':42 'decis':52 'deliv':25 'dialogu':7 'educ':26 'electron':6 'engag':18 'enhanc':44 'format':32 'futur':50 'inform':27 'interact':22 'manufactur':14,48 'market':51 'messag':23 'pharmaceut':13,47 'physician':9,20 'record':38 'softwar':2 'sponsor':12,46 'track':36 'user':39 'varieti':30

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