Platform as a service (PAAS), namely, a data management platform featuring computer software for accessing algorithms that enables measurement of ad performance, analysis of user interactions with ads for insights, the creation of user segments based on such data, and the ability to use the data in combination with other data or on other platforms for use in the field of advertising

'abil':42 'access':15 'ad':21,28 'advertis':62 'algorithm':16 'analysi':23 'base':36 'combin':48 'comput':12 'creation':32 'data':8,39,46,51 'enabl':18 'featur':11 'field':60 'insight':30 'interact':26 'manag':9 'measur':19 'name':6 'paa':5 'perform':22 'platform':1,10,55 'segment':35 'servic':4 'softwar':13 'use':44,57 'user':25,34

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