Computer application software for mobile phones, namely software that can be used to (i) build mobile applications with some or all of the following functionalities - multimedia content processing, rich user interface display, social networking, location based services, real-time information processing, mobile advertisements rendering, any type of content download and rendering of the same and, (ii) deliver, manage and fulfill content targeted for mobile phones. The application software is targeted for use by brands, content providers, mobile operators, mobile phone manufacturers and media companies

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