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Computer application software for use managing activities and information associated with business meetings, business conferences, and business events, namely, for managing meeting, conference, and event schedules, for creating personalized event schedules, for accessing conference floor plans, for accessing shuttle route maps, for accessing information about exhibitors and sponsors, for purchasing access to conference sessions and social events, for communicating with co-attendees, for searching for event sessions and speakers, for evaluating sessions and speakers, for accessing hand-out materials, for note-taking, for connecting with social media, for reserving housing, and for providing a database of business contact information of and for business event participants