Providing temporary use of non-downloadable software for managing customer engagement and interactions with sports entertainment properties, namely, to manage sales campaigns, to target segments of customers based on captured data to receive sales and marketing materials, to transmit electronic messages to customers via mobile communications devices, and to track customer data

'base':29 'campaign':23 'captur':31 'communic':47 'custom':11,28,44,52 'data':32,53 'devic':48 'download':7 'electron':41 'engag':12 'entertain':17 'interact':14 'manag':10,21 'market':37 'materi':38 'messag':42 'mobil':46 'name':19 'non':6 'non-download':5 'properti':18 'provid':1 'receiv':34 'sale':22,35 'segment':26 'softwar':8 'sport':16 'target':25 'temporari':2 'track':51 'transmit':40 'use':3 'via':45

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