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Research in the fields of customer relationship management (CRM), customer loyalty programs, customer incentive programs, and business and market research; Promoting public awareness of issues created by customer loyalty programs and customer incentive programs

Series of printed non-fiction books regarding customer relationship management (CRM), customer loyalty programs, and customer incentive programs; Series of printed books, printed articles, printed handouts and printed worksheets in the fields of customer relationship management (CRM), customer loyalty programs, and customer incentive programs

Providing a website featuring blogs and non-downloadable publications in the nature of articles, reports, and blog posts in the fields of customer relationship management (CRM), customer loyalty programs, customer incentive programs, and business and market research; On-line journals, namely, blogs featuring case studies in the fields of customer relationship management (CRM), customer loyalty programs, and customer incentive programs; Educational services, namely, providing classes, seminars, and workshops in the fields of customer relationship management (CRM), customer engagement programs, customer incentive programs, and business and market research; Entertainment services, namely, providing podcasts in the fields of customer relationship management (CRM), customer loyalty programs, customer incentive programs, and business and market research; On-line video journals, namely, vlogs featuring non-downloadable videos in the fields of customer relationship management (CRM), customer loyalty programs, customer incentive programs, and business and market research; Providing coaching and educational services, namely, conducting live seminars, workshops, seminars via live audio and video streaming over the internet, and other online training including non-downloadable podcasts, in the fields of customer relationship management (CRM), customer loyalty programs, customer incentive programs, and business and market research