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Downloadable mobile applications for lottery field and sales management, displaying to a mobile device an optimized interface that supports sales force automation, field services, retailer recruiting, management of electronic forms and signatures, and commercials; Downloadable mobile applications for lottery field and sales management, displaying to a mobile device an interface and options customized to a specific lottery; Downloadable mobile applications for lottery field and sales management, displaying to a mobile device modules for dashboards, retailer management, visits and tasks, sales and accounting, instant games and inventory, goals and incentives, equipment, forms, surveys, promotions, routes, recruitment, documents and media, benchmarking, reports and graphics, vehicles, and administration; Downloadable mobile applications for lottery field and sales management, displaying to a mobile device lottery related information and history for a retail establishment; Downloadable mobile applications for lottery field and sales management, displaying to a mobile device information relevant to lottery operation; Downloadable mobile applications for lottery field and sales management, displaying to a mobile device an interface that automates essential functions for retail lottery operations; Downloadable mobile applications for lottery sales tracking; Downloadable mobile applications for lottery sales force automation