designing corporate identity programs for multinational companies, namely, the development of an overall consistent corporate image or personality which is conveyed to the public by means of integrated use of corporate names, logos, colors, themes, slogans, graphics, policies, public relations activities, sponsorships, advertising and marketing materials

'activ':41 'advertis':43 'color':34 'compani':7 'consist':14 'convey':21 'corpor':2,15,31 'design':1 'develop':10 'graphic':37 'ident':3 'imag':16 'integr':28 'logo':33 'market':45 'materi':46 'mean':26 'multin':6 'name':8,32 'overal':13 'person':18 'polici':38 'program':4 'public':24,39 'relat':40 'slogan':36 'sponsorship':42 'theme':35 'use':29

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