full service qualitative and quantitative marketing communication research in Spanish and most Asian languages, specializing in copy testing, motivational discovery, product evaluation, attitude and usage assessment and cultural analysis for the positioning of products and services; methods include focus groups, one-on-one interviews, surveys and tracking studies, multivariate design and statistical analysis

'analysi':29,54 'asian':13 'assess':26 'attitud':23 'communic':7 'copi':17 'cultur':28 'design':51 'discoveri':20 'evalu':22 'focus':39 'full':1 'group':40 'includ':38 'interview':45 'languag':14 'market':6 'method':37 'motiv':19 'multivari':50 'one':42,44 'one-on-on':41 'posit':32 'product':21,34 'qualit':3 'quantit':5 'research':8 'servic':2,36 'spanish':10 'special':15 'statist':53 'studi':49 'survey':46 'test':18 'track':48 'usag':25

HISPANIC & ASIAN MARKETING COMMUNICATION RESEARCH - H & AMCR

Owner

Goods & Services