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Business services, namely, formulation of industry best practices for business to consumer telephone calls and business administration of a program to verify and authenticate business organization legal entity information, intellectual property rights, and business telephone numbers; Business services, namely, administration of a program to verify business organization legal entity information, corresponding intellectual property rights, and business telephone numbers

Platform as a service (PaaS) featuring web-based software for verifying business organization identities and their associated brand identifiers, business and trade names, and business telephone and mobile numbers to enable vetted business organizations to feature and display on the screens of the wireless and wireline communication devices of end user telephone call recipients customized and verified business organization identities, brand identifiers, business and trade names, telephone numbers, and telephone call reasons; Providing a web site featuring technology for verifying business organization identities and their associated brand identifiers, business and trade names, and business telephone and mobile numbers to enable vetted business organizations to feature and display on the screens of the wireless and wireline communication devices of end user telephone call recipients customized and verified business organization identities, brand identifiers, business and trade names, telephone numbers, and telephone call reasons; Providing temporary use of non-downloadable software for verifying business organization identities and their associated brand identifiers, business and trade names, and business telephone and mobile numbers to enable vetted business organizations to feature and display on the screens of the wireless and wireline communication devices of end user telephone call recipients customized and verified business organization identities, brand identifiers, business and trade names, telephone numbers, and telephone call reasons; Platform as a service (PAAS) featuring computer software platforms for verifying business organization identities and their associated brand identifiers, business and trade names, and business telephone and mobile numbers to enable vetted business organizations to feature and display on the screens of the wireless and wireline communication devices of end user telephone call recipients customized and verified business organization identities, brand identifiers, business and trade names, telephone numbers, and telephone call reasons

Downloadable electronic publications in the nature of books, handbooks, and articles in the field of telecommunications; Downloadable electronic publications in the nature of books, handbooks, and articles about verifying business organization identities and their associated brand identifiers, business and trade names, and business telephone and mobile numbers to enable vetted business organizations to feature and display on the screens of the wireless and wireline communication devices of end user telephone call recipients customized and verified business organization identities, brand identifiers, business and trade names, telephone numbers, and telephone call reasons