ID MAX

Owner

Goods & Services

business data and analytics services, namely, providing a proprietary compiled score describing the precision and accuracy of consumer data derived from the analysis of a large number of independent and diverse data sets for use by others in the fields of data validation, data verification, data management and activation; marketing consulting services in the field of consumer data and analytics; providing business marketing information in the fields of consumer data validation, consumer data verification, consumer data management and activation; business data analysis services, namely, measuring and scoring the accuracy of consumer demographic data and consumer identity data for use by others in improving marketing performance; providing consumer market research data and information services in the field of demographic data accuracy for use in advertising and marketing; audience measurement services, namely, evaluating and rating the accuracy of consumer audience segments for use in targeted advertising; providing business intelligence services, namely, benchmarking and comparing the accuracy of consumer data across multiple data providers for use in advertising and marketing decision-making; business consulting services in the fields of advertising data quality, consumer data accuracy, and marketing data optimization; providing business information in the field of consumer demographic profiling derived from analysis of consumer data files for use in marketing strategy development and audience segmentation

Software as a service (SAAS) services, namely, hosting data manipulation and data management software for use by others in the fields of data validation and data verification; cloud computing featuring software for use in data validation, data verification, and data management; software as a service (SAAS) services featuring software for identity resolution, namely, connecting, de-duplicating, and validating consumer identity records across multiple data sources and identifier types for use in advertising and marketing; providing temporary use of online non-downloadable software for scoring and validating the accuracy of consumer data records at the individual record level; providing temporary use of online non-downloadable software for constructing, validating, and improving consumer identity graphs linking identifiers to individuals and households; cloud computing featuring software for audience data activation, namely, enabling the direct delivery of validated consumer audience segments to advertising platforms; providing temporary use of online non-downloadable software for analyzing and profiling the demographic composition of consumer data files; software as a service (SAAS) services featuring software for data quality management, namely, identifying, filtering, and sequestering inaccurate consumer data records based on accuracy scores