Magnetic encoded cards that are used for participating in an incentive award program; magnetic encoded card readers; telecommunications equipment, namely point of transaction terminals; computer software for storing, displaying and transmitting transaction, identification and financial information for use in administering incentive award programs for others; computer software for storing, transmitting, and displaying direct marketing data to others based on transactions in an incentive award program

'administ':40 'award':12,42,64 'base':58 'card':3,16 'comput':25,46 'data':55 'direct':53 'display':29,52 'encod':2,15 'equip':19 'financi':35 'identif':33 'incent':11,41,63 'inform':36 'magnet':1,14 'market':54 'name':20 'other':45,57 'particip':8 'point':21 'program':13,43,65 'reader':17 'softwar':26,47 'store':28,49 'telecommun':18 'termin':24 'transact':23,32,60 'transmit':31,50 'use':6,38

Business services, namely, administering incentive award programs for others, and providing direct marketing data to others based on transactions in an incentive award program

'administ':4 'award':6,23 'base':17 'busi':1 'data':14 'direct':12 'incent':5,22 'market':13 'name':3 'other':9,16 'program':7,24 'provid':11 'servic':2 'transact':19

INCENTIVEZONE

Owners

Goods & Services