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Downloadable web based software application and graphical display interface for tracking, monitoring, identifying, analyzing subjective statements about business, politics, consumer goods, brand awareness, current events, social issues, finance, health, sports, economics, safety, domestic policy, foreign policy, legal issues, science, entertainment, art, literature, and other topics of business, economic, health and social interest in electronic content, identifying the persons that generate those subjective statements, categorizing and scoring the effect of such subjective statements on the recipients of such subjective statements, providing scoring for persons that generate subjective statements about business, politics, consumer goods, brand awareness, current events, social issues, finance, health, sports, economics, safety, domestic policy, foreign policy, legal issues, science, entertainment, art, literature, and other topics of business, economic, health and social interest, and connecting interested parties with the persons that generate subjective statements that have an effect on the recipients of those subjective statements about business, politics, consumer goods, brand awareness, current events, social issues, finance, health, sports, economics, safety, domestic policy, foreign policy, legal issues, science, entertainment, art, literature, and other topics of business, economic, health and social interest and for posting graphical representations of the effect of subjective statements about business, politics, consumer goods, brand awareness, current events, social issues, finance, health, sports, economics, safety, domestic policy, foreign policy, legal issues, science, entertainment, art, literature, and other topics of business, economic, health and social interest of an individual on the recipients of such subjective statements and identifying individuals whose subjective statements about business, politics, consumer goods, brand awareness, current events, social issues, finance, health, sports, economics, safety, domestic policy, foreign policy, legal issues, science, entertainment, art, literature, and other topics of business, economic, health and social interest affect recipients of those subjective statements