INFORTISING is a new concept for broadcast advertising, which entails advertisements beyond 1 minute in duration that intend to provide depth of information to the consumer broader than that achieved in standard 15-60 second ads; The priority is on elaborating/clarifying the benefits and risks of the product or service, rather than building emotional appeal/affiliation for the brand

'-60':34 '1':13 '15':33 'achiev':30 'ad':36 'advertis':8,11 'appeal/affiliation':55 'benefit':43 'beyond':12 'brand':58 'broadcast':7 'broader':27 'build':53 'concept':5 'consum':26 'depth':21 'durat':16 'elaborating/clarifying':41 'emot':54 'entail':10 'inform':23 'infortis':1 'intend':18 'minut':14 'new':4 'prioriti':38 'product':48 'provid':20 'rather':51 'risk':45 'second':35 'servic':50 'standard':32

INFORTISEMENT, INFORTISING

Owner

Goods & Services