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downloadable augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of social media and marketing and advertising, namely, software that allows users to post and view social media, marketing, and advertising content as overlays in specific real-world locations; downloadable mobile and web based applications for integrating electronic data with real world environments for the purpose of social media and marketing and advertising, namely, software that allows users to post and view social media, marketing, and advertising content as overlays in specific real-world locations