Cashless payment processing services for live events allowing each visitor to create a customized guest account, add funding to and link the account to the guest's radio frequency identification card or wristband to be used as currency at the live event site

'account':16,23 'add':17 'allow':8 'card':31 'cashless':1 'creat':12 'currenc':38 'custom':14 'event':7,42 'frequenc':29 'fund':18 'guest':15,26 'identif':30 'link':21 'live':6,41 'payment':2 'process':3 'radio':28 'servic':4 'site':43 'use':36 'visitor':10 'wristband':33

Providing business analysis of transactional data collected from live events patrons' transactions to allow customized offering of products and services

'allow':14 'analysi':3 'busi':2 'collect':7 'custom':15 'data':6 'event':10 'live':9 'offer':16 'patron':11 'product':18 'provid':1 'servic':20 'transact':5,12

Providing electronic storage of transactional data collected from live events patrons' transactions to allow customized offering of products and services

'allow':14 'collect':7 'custom':15 'data':6 'electron':2 'event':10 'live':9 'offer':16 'patron':11 'product':18 'provid':1 'servic':20 'storag':3 'transact':5,12

Providing multiple user access to electronic transactional data on the internet collected from live events patrons' transactions to allow customized offering of products and services

'access':4 'allow':19 'collect':12 'custom':20 'data':8 'electron':6 'event':15 'internet':11 'live':14 'multipl':2 'offer':21 'patron':16 'product':23 'provid':1 'servic':25 'transact':7,17 'user':3

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