U.S. federal trademark · Serial No. 97259339 · Reg. No. 7203050
Organizing, arranging, and conducting competitions in the nature of evaluating the quality of bourbon whiskeys and recognizing bourbon whiskeys with special awards¸, namely, providing recognition and incentives by the way of awards to demonstrate excellence in the field of bourbon whiskey; Organizing, arranging, and conducting entertainment events celebrating bourbon whiskey in the nature of bourbon tastings, bourbon education in the form of lectures, in-person trainings, and presentations, and bourbon judging competitions
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