JOURNAL OF EUROMARKETING

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Journals concerning topics of marketing issues pertaining to Europe, strategic planning aspects of marketing in Europe, marketing aspects of the trading relationship between European and foreign firms, functional areas of marketing in Europe and comparisons with the practices of those in other regions, the dynamics that account for the linkage of European national markets into markets of the developing world, North and Latin America, Asia, the Far East and Africa, methods available for marketing goods and services in different socioeconomic, cultural and legal-political environments of Europe at national and regional levels, the method by which European marketing institutions are linked together into viable and coherent business systems, environmental factors prevailing in different European countries of the region which force changes in the marketing structure of the area countries, the efficiency of the marketing system in performing its universal functions in the countries of Europe and strategies to overcome the weaknesses of the marketing system of the region, and the various stages of market and marketing system development in Europe as a working device for generalizing and predicting likely developments in marketing in individual countries of the region