LEADPATH

Owners

Goods & Services

non-downloadable proprietary customer relationship management (CRM) software suite that: 1) allows businesses of any size and industry to manage their business leads and inquiries through the entire sales cycle, as well as retain, segment, and re-market these leads; 2) tracks, manages, analyzes and optimizes various activities such as a) engaging users through websites, b) managing search engine marketing, c) media buying including but not limited to CPC Networks, CPM traffic, CPV traffic sources, Retargeting, Social Media Advertising, SMS, IVR, Media Partnerships, television and other offline tactics and mobile advertising, d) web engagement including but not limited to clicks, time on page, data-input, and lead submissions, e) click-to-call and other call actions, f) user data validation and clean-up, g) lead scoring and propensity to buy, h) pre-qualifying and custom messaging via VIR and SMS technology, i) retention of clients and their web activity to continue to resell additional products and services; and 3) manage integration with other proprietary products, drawing all data into the web based CRM or into third party CRMs via native applications or API calls