LIFT OR FADE

Owners

Goods & Services

Downloadable mobile applications for strength training featuring urgency-based motivation markers in the nature of streak tracking and accountability reminders incorporating gamification elements; downloadable software promoting immediate action in fitness through progress tracking and motivational reinforcement reward systems

Athletic apparel, namely, shirts, shorts, pants, and headwear; clothing, namely, T-shirts, tank tops, sweatshirts and hooded sweatshirts

Providing online fitness instruction and a continuing educational programs emphasizing immediate action and discipline in the field of strength training; educational services featuring motivational content in the nature of providing classes, seminars, and workshops, about the binary choice between progress and decline; online fitness programs in the nature of providing fitness classes delivered through digital platforms promoting consistent strength-training habits