Platform as a service (PAAS) featuring computer software that provides personalized and contextually relevant communication between customers and retailers during and after the purchase process to enhance the customer service experience, make purchases easier, and increase customer satisfaction and loyalty; Platform as a service (PAAS) featuring computer software that provides retailers with customer sales history information which allows direct advertising and marketing to customers

'advertis':60 'allow':58 'communic':15 'comput':7,47 'contextu':13 'custom':17,29,37,53,64 'direct':59 'easier':34 'enhanc':27 'experi':31 'featur':6,46 'histori':55 'increas':36 'inform':56 'loyalti':40 'make':32 'market':62 'paa':5,45 'person':11 'platform':1,41 'process':25 'provid':10,50 'purchas':24,33 'relev':14 'retail':19,51 'sale':54 'satisfact':38 'servic':4,30,44 'softwar':8,48

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