downloadable software in the nature of a mobile application for marketing and advertising purposes, namely, for franchisors and franchisees to collaborate on creating, customizing, and launching marketing campaigns, tracking campaign results, maintaining brand standards, and analyzing marketing feedback

'advertis':13 'analyz':36 'applic':9 'brand':33 'campaign':28,30 'collabor':21 'creat':23 'custom':24 'download':1 'feedback':38 'franchise':19 'franchisor':17 'launch':26 'maintain':32 'market':11,27,37 'mobil':8 'name':15 'natur':5 'purpos':14 'result':31 'softwar':2 'standard':34 'track':29

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