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Downloadable electronic software for use in electronically disseminating advertising for others, for executing, managing and monitoring behavioral and targeted advertising campaign, and for executing, managing and monitoring customer rewards and loyalty programs; downloadable electronic software for use in electronically disseminating discounts, deals, coupons, vouchers and special offers for the goods and services of others; downloadable electronic software for use in processing payment transactions over telecommunication networks; downloadable electronic software for electronic wallet services, namely, software for managing stored monetary value used for online and electronic purchase payments; downloadable electronic software for social networking; downloadable electronic software for accessing and disseminating augmented reality videos and 3D virtual reality games and experiences; downloadable electronic game software for use on mobile devices; downloadable electronic marketing research software for monitoring, compiling, analyzing, reporting and managing data regarding products, consumer markets, advertising, and consumer traits, actions, and trends