LOYALTY OPERATING SYSTEM

Owner

Goods & Services

Electronic cash, electronic incentives, electronic credit card, and electronic debit card transactions

Computer software used to produce electronic cash, conduct electronic commerce, to process, analyze, and transmit purchase transactions, and to conduct, process, analyze, and transmit promotional programs and loyalty and incentive award programs

Conducting, processing, and analyzing employee incentive award programs to promote employee performance; conducting, processing, and analyzing consumer and business incentive and loyalty award programs to promote the purchasing of goods and services of others, and to promote traffic to and usage of sites on the global computer network; consultancy and information services relating to the foregoing

Online advisory and information services related to travel, frequent-flyer information, and loyalty, incentive, and marketing award programs; consultancy services relating to the foregoing; consultancy services relating to computer and computer software systems for conducting and managing loyalty, incentive, and marketing award programs

Publications, namely, manuals, magazines, newsletters, and brochures in the fields of marketing, marketing research, promotional programs, and use of computer software and hardware