MAESTRO

Owner

Goods & Services

Software as a service (SAAS) services featuring software for conducting digital experience experimentation, including A/B testing, multivariate testing, variant evaluation, and experiment allocation; Software as a service (SAAS) services featuring software for compiling, analyzing, and visualizing data relating to experimentation results and digital experience performance; Platform as a service (PAAS) featuring computer software platforms for experiment governance, feature rollout management, test orchestration, and continuous optimization of digital experiences; Providing on-line non-downloadable software for designing, executing, and analyzing experiments on websites and applications, including traffic allocation, holdout assignments, and performance measurement; Application service provider featuring application programming interface (API) software for experimentation management and result analytics