involving engagement of high level market, industry, societal or political opinion leaders in confidential conferences or interviews to develop strategy; conduct market research and intelligence; problem-solve; guide and facilitate development, specification and/or launch of new products, services, applications, systems, methods or technologies directly responsive to current and projected market or societal needs; a specialized form of business and/or strategy development and management consulting facilitating customer acquisition, alliances, joint ventures and strategic partnerships

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MARKET-DRIVEN DEVELOPMENT

Owner

Goods & Services